User Generated Content

User generated content is a feature on Roblox. While the term applies to content players made such as models, clothing and plugins, this article focuses on the content uploaded as accessories in the catalogue. Previously, creators can only create clothing such as shirts and pants, hats and accessories were only uploaded by Roblox themselves. The feature was officially announced in RDC 2019 and it was launched in August of that same year, and only a selected amount of users could publish their own creations in the catalogue.

Why it is successful

 * 1) It opens up to Roblox developers, particularly 3d modelers another way to get revenue. Hat and accessory items are much more profitable than shirts and pants.
 * 2) Allowing these developers access to the catalogue brings us much bigger selection of quality items that Roblox might not think of. The items made by the developers are mostly well made compared to what Roblox used to do.
 * 3) More variety in the catalogue. Has made way for newer category of items to appear in the catalogue and expanded on some themes. Now its much easier to find an item you want for your avatar.
 * 4) Much more affordable items generated in the shop. Very stylish items made by Roblox are often pricey so you get more for less with UGC items.
 * 5) New items are released almost every day or week, keeping the catalogue fresh.

Bad qualities

 * 1) Annoying trends can happen within the catalogue. Such as "prop item" fad, Cartoony rainbow items. And some of these items are way too out of place for Roblox to even add (like the Realistic head).
 * 2) There have been cases of copying and plagiarism throughout UGC's tenure. Examples include: Biggest head, Butterfly hairpiece, Golden parrot and one incident of a UGC creator stealing 3d models and uploading them as hat concepts.
 * 3) * Some items that look similar to Limiteds have been criticised by the trading community for devaluing the original item.
 * 4) Due to the success of UGC, Roblox has started to discontinue a certain trend, seasonal and special sales in which they distribute classic items in certain days such as Black Friday, and Labour day.